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What is noble purpose?

A noble purpose is a declarative statement about the impact your organization has on customers. But more than a mere message, Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists.

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[Lisa on Forbes.com]

  • The Purist Trap: Why Your Enthusiasm May Be Off-Putting

    “I’m not sure he really believes in this.”  The project manager was frustrated because he felt like his boss was just giving lip service to his initiative. Have you ever been in a situation where you’re passionate about something, yet you wonder if the people around you are just.

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