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What is noble purpose?

Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists. Learn More >


The Sales Leadership
Expert @


    • Can Customer Service Touch Your Soul?
      When you ask people to define their own profoundly remarkable moments it is almost always a soul-based experience. Soul-based in that your interaction with someone touches you emotionally, not merely …

[Lisa on Forbes.com]

  • The Two Rewards of Low-Cost High-Gain Favors

    Could you do me a favor?  It’s a common phrase, but it’s packed with meaning. Most of us like to do favors.  But we’re often uncomfortable asking for favors. I had to ask a favor recently, from someone I didn’t know.  It got me thinking about how asking and.

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