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What is noble purpose?

Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists.

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The Sales Leadership
Expert @

Forbes

    • Can Customer Service Touch Your Soul?
      When you ask people to define their own profoundly remarkable moments it is almost always a soul-based experience. Soul-based in that your interaction with someone touches you emotionally, not merely …

[Lisa on Forbes.com]

  • The Three “Apologies” That Makes Things Worse

    Sorry.  Not sorry.  We’re all familiar with the non-apology, people who toss off “I’m sorry” without meaning it or understanding how their actions affect others. It’s annoying in small-scale situations, but when the non-apology comes from a CEO, it’s simply mind-boggling.  Despite being assisted by experts and crisis managers,.

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