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What is noble purpose?

Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists.


The Sales Leadership
Expert @


    • Can Customer Service Touch Your Soul?
      When you ask people to define their own profoundly remarkable moments it is almost always a soul-based experience. Soul-based in that your interaction with someone touches you emotionally, not merely …

[Lisa on Forbes.com]

  • No One Needs to Know How Awful They Are

    Have you ever worked for a terrible communicator? Perhaps you have a family member who routinely criticizes everyone. There’s nothing like the dysfunctions of others to bring out the beast in us. When I was in my twenties and thirties, I spent the better part of a decade as.

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