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What is noble purpose?

A noble purpose is a declarative statement about the impact your organization has on customers. But more than a mere message, Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists.

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  • How to Avoid Being Average

    Do you want to achieve more success? Or do you want to improve your leadership abilities? It’s a nuanced, and important question. When we want to advance our career, our first instinct is to focus on achievement, accomplishing certain milestones like pulling off the big deal, launching the new.

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