Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists.
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Can Customer Service Touch Your Soul? When you ask people to define their own profoundly remarkable moments it is almost always a soul-based experience. Soul-based in that your interaction with someone touches you emotionally, not merely …
Sorry. Not sorry. We’re all familiar with the non-apology, people who toss off “I’m sorry” without meaning it or understanding how their actions affect others. It’s annoying in small-scale situations, but when the non-apology comes from a CEO, it’s simply mind-boggling. Despite being assisted by experts and crisis managers,.