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What is noble purpose?

Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists.

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The Sales Leadership
Expert @

Forbes

[Lisa on Forbes.com]

  • Three Questions You Should Ask Before the Door Closes

    There it is, the resignation letter. You’ve spent time hiring, training, and getting this employee up to speed, and now they’re leaving you. Perhaps they’re going to the competition, switching industries, or launching their own firm. Or maybe they’ve decided to be a poet and travel the world. No.

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