Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists.
Have you ever heard a manager complaining about their employees? The complaints run from “I can’t get good people” to, “My people don’t care enough” to, “I can’t keep good people.” Next time you hear someone complaining, consider this perspective. The true measure of a leader is their people..