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What is noble purpose?

Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists.

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The Sales Leadership
Expert @

Forbes

    • Can Customer Service Touch Your Soul?
      When you ask people to define their own profoundly remarkable moments it is almost always a soul-based experience. Soul-based in that your interaction with someone touches you emotionally, not merely …

[Lisa on Forbes.com]

  • Do You Want a Paycheck or Self-actualization?

    People will work for money. But if you want your team to actually care, it takes more than cash. Whenever I write emotional engagement, I always get a handful of negative responses. The general theme from disgruntled managers is, “My employees get a paycheck, that should be enough to.

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