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What is noble purpose?

A noble purpose is a declarative statement about the impact your organization has on customers. But more than a mere message, Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists.

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  • How I Used Leadership Books to Raise Toddlers

    Have you ever been faced with a challenge that you don’t know how to handle? Were you ever in a situation where you felt overwhelmed and unprepared? We’ve all been there. My instinct in these situations is to reach for a book. Nowadays it might also be a YouTube.

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