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What is noble purpose?

A noble purpose is a declarative statement about the impact your organization has on customers. But more than a mere message, Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists.

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  • The Nobility of Business Owners

    Why do you go to work?  For many people work is a means to an end.  They work because they want/need a paycheck. But ask an entrepreneur why they chose their profession, and you’ll find a story about love and passion, the story also usually involves exhaustion. Let’s face.

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