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What is noble purpose?

Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists.


The Sales Leadership
Expert @


    • Can Customer Service Touch Your Soul?
      When you ask people to define their own profoundly remarkable moments it is almost always a soul-based experience. Soul-based in that your interaction with someone touches you emotionally, not merely …

[Lisa on Forbes.com]

  • If You’re Unhappy, Quit Before You Get Fired

    Do people with a bad attitude get you down?  Of course they do.  Humans respond to each other’s feelings on conscious and unconscious ways.  People respond to your attitude whether you express it with words or not. We recently fired our painters.  Their painting was good enough; it was.

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