Lisa Earle McLeod

Creator of the popular
business concept
“Noble Purpose”


“Lisa McLeod knows what it takes to drive growth”
Jim Stengel, former CMO Procter & Gamble 

Sales Leadership expert Lisa Earle McLeod is best known for creating the popular business concept “Noble Purpose.”  Her bestselling book,  Selling with Noble Purpose,  has been a game changer for leaders at global firms like Flight Centre, Hootsuite, Merrill Lynch, and Sunovion Pharmaceuticals.

The founder of  McLeod  & More, Inc., a sales leadership consultancy, McLeod introduced the concept of Noble Sales Purpose™ after her research with sales teams revealed that salespeople who sell with Noble Purpose, who truly want to make a difference to their customers, outperform salespeople who are focused on targets and quotas.

McLeod is the Sales Leadership expert for She has appeared on the NBC Nightly News, the Today Show, and Good Morning America.

She is the author of 4 bestselling books, and is a sought after keynote speaker who has rocked the house everywhere from Apple to Peterbilt Trucking.

Deloitte Partner, Stephanie Newkirchen says:

“Lisa McLeod showed us how to use purpose as a competitive advantage.
Through her work, we were able to close bigger deals and close them faster.”

McLeod’s newest bestseller, Selling with Noble Purpose: How to Drive Revenue And Do Work That Makes Your Proud,  is reframing the sales profession.  Steve Denning at says:

“One great value of Selling with Noble Purpose is how eminently practical it is. I strongly recommend it for any manager or salesperson. It is right about the big picture. And it gets down to the nitty-gritty of how to make it happen in practice.”