Purpose is a hot topic; fast growth organizations are putting purpose at the center of their strategy to improve performance at every level. Yet, too often, sales remain transactional. It doesn’t have to be this way. We wanted to help sales leaders experience the difference between a traditional company.
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It’s not nice to fool Mother Nature. If you’re old enough to remember this ad campaign, you’re probably also old enough to remember when people threw trash out the car window, and kids were allowed to follow chemical trucks spraying for mosquitoes. For younger readers, this alternative universe was.
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When people argue over word choice, they often compromise, telling each other, “It’s just semantics.” Try telling that to Mars Petcare. Mar’s strategic choice of a preposition propelled a strategy that generated millions in revenue and enabled them to beat rival Nestle Purina in multiple markets. Look at each.
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When my business school professor told the class, “The purpose of business is to maximize profit for shareholders,” I had little reason to doubt his expertise. As it turns out, he was wrong. After three decades of focusing on driving shareholder return, a coalition of America’s most powerful CEOs.
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Steve knew the project wasn’t working. Energy was waning; the milestones were falling further behind and the weekly meetings were stale, a rinse and repeat of the previous week. In terms of priorities, this project wasn’t urgent. The deliverables would be helpful, but there was no burning platform, no.
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When did you flip the switch? For me it was gradual. Until something happened three years ago that altered my behavior forever. I moved. I’m talking about the change in our buying process. From academia where students use Rate my Professor to evaluate course choices to corporate purchasing departments.
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The waitress was late with the food. She looked frazzled and frustrated. After she rushed off, we discovered the salad we requested with dressing on the side was doused in ranch. Clearly, she wasn’t a good server. Or was she? Edwards Deming said, “ A bad system will beat.
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Imagine two new employees. We’ll call them Stan and Bill. Stan and Bill are both starting in new jobs at two different banks. The two banks are competitors and sit directly across the street from each other. Stan and Bill are both part of a group of new hires.
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We were in a team meeting discussing a creative new initiative. People were wondering if we should loop in a peer from another department, we’ll call her Sarah. “We probably should,” they said. “It’s part of her area.” Yet as they anticipated Sarah’s response, the room started to dim. .
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“Good job!” When her boss said it, Susan was delighted to hear the words out lout. She had worked late to complete paperwork for a client. The fact that he said it in front of the team made it even better. She was happy her boss had noticed. But.
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