Institute

Who should attend?

Leaders who want to ignite emotional engagement and accelerate revenue growth.  This year, you’ll be joined by attendees like:

• The Chief Operating Officer for a major kitchen and bath showroom
• Sales leaders from LinkedIn Learning and Kaiser Pemanente
• The VP of HR for a foundation repair firm
• Other leaders like you, who are serious about growing their business, their teams and themselves.

What you’ll gain:

You’ll learn how to create a Noble Purpose organization. Lisa will share the strategies and techniques she’s used to help giants like Roche and Peterbilt Trucking, as well as startups like Hootsuite increase revenue and profits, and become destination workplaces. Client results include:

• Hootsuite – Doubled revenue in under 2 years
• G-Adventures – Accelerated sales growth from 25% to 35% (on a multimillion dollar base)
• Explorys – Grew revenue by 53% and was acquired by IBM.

Who is Lisa McLeod?

Sales Leadership expert Lisa Earle McLeod created the “Noble Purpose” methodology after her research revealed organizations driven by a Noble Purpose outperformed the market by over 350%.  Her bestselling books, Selling with Noble Purpose and Leading with Noble Purpose have been game-changers for global firms like Flight Centre, Hootsuite, and Roche.

In addition to being a global keynote speaker, best selling author, and sought after consultant, Lisa is the Sales Leadership expert for Forbes.com. She has appeared on the NBC Nightly News, the Today Show, Oprah.com and Good Morning America.

Why three days? 

You’ll learn the 6-month process we use to transform organizations. We’ve codified it into 12 fast-paced modules, each their own distinct area of leverage. During the program, you’ll create an accountability guide to ensure that you implement the techniques you learned. And, you’ll be able to do it at a pace that works for you.

Agenda:  

Tuesday, November 27:

• The State of Purpose in 2018
  Organizations leveraging purpose, organizations missing the mark, the 3 Purpose Pain Points
• Winning Your Market
  The value of specificity, ideal customers vs. actual customers, leveraging customer impact stories.
• The Neuroscience of Emotional Engagement
  Neurological impact of tone and verbiage, winning hearts and minds, assessing your own language, the difference between language that spurs action versus language that continues complacency.
• Creating a Five Senses Experience
  The difference between showing and telling, identifying your scenography, a guest speaker from the Ritz Carlton Leadership team.

Wednesday, November 28:

• Dealing with Naysayers and Negativity
  Combatting the forces working against purpose, overcoming personal setbacks, dealing with reluctant leadership, the hard cost of negativity.
• Purpose- Driven Marketing
  Creating interactive sales tools, no cost techniques to spread the word, assessing your funnel, mastering the marketing to sales handoff.
• Competitive Positioning
  Assessing your competition with unbiased eyes, creating a compelling sales narrative, bulletproofing your pitching.
• Selling with Noble Purpose
  The 5 critical sales behaviors and how to teach them, turning prospect interest into buyer urgency, amplifying questions.

Thursday, November 29:

• Decision Making and Strategy
  Three critical daily decisions people don’t realize their making, communicating your strategy, eliminating the false dichotomy between money and meaning.
• Implementation Planning
   Identifying quick wins, working through operational obstacles, sharing your plan, getting your team on board.

On part 2 of our last day, working with your team, a partner, or on your own, you’ll complete your action plan and timelines. Lisa and Elizabeth will meet with each organization individually.

As part of the Institute, you’ll also get 30 days of post Institute mentoring with Lisa.

If you think this program may be right for you, please give us a call at 678-910-9818.