Our Noble Sales Purpose™ is simple: We help companies create passionate, purpose driven sales organizations.
Organizations like Apple, Kimberly-Clark and Pfizer hire Lisa to help them develop the mindsets, skills and systems that will give them a competitive advantage.
Lisa’s work is based on these core principles:
- Human beings crave connection & meaning.
We all want to make a difference, we want to know that we matter. Organizations that tap into this fundamental human need will succeed; organizations that ignore it will fail.
- Business is always emotional.
Research proves that people make decisions with emotions first, then justify them with logic. Organizations that know how to engage people on an emotional level will always outperform those who don’t.
- Process trumps platitudes.
Words are great. But if your purpose says one thing and your systems promote a different kind of behavior, the system will win every time. We work with organizations to insure that systems, process and behaviors are in sync.
- Compelling value stories are customer focused, not company focused.
Organizations that focus on making a difference to customers have better win rates and higher employee engagement than organizations who are internally focused.
- Passion is a competitive advantage.
The P & L is important, but numbers alone will not move the human heart, nor will they give you a competitive advantage in the market. The secret of igniting passion in customers and employees isn’t profits, it’s purpose.
Passionate & Pragmatic
We help leaders ignite passion and bring greater sense of purpose to their organization.
Then we create pragmatic systems and processes to reinforce the organization’s at every level.
If we sound a little bit like evangelists, it’s because we are. We believe that business is more than just a way to make a living. It’s the chance to make a difference in the lives of others.
It might sound hokey, but for us, it’s the real deal. When we see people on fire for their jobs, our hearts sing with joy.
Because we know – when you’re passionate about your job, your whole life lights up.
That’s why we say: