Do you want to be number 1, or do you want to help your customers?
It might be both, but to become number 1 you have to put customers first, says Lisa McLeod in her podcast interview Money Isn’t the Best Motivator for Long-Term Sales Success.
You need a noble sales purpose, she says. And when you decide your noble purpose is to improve the customer’s condition, more customers buy from you—putting you in the number 1 spot and earning you more money.
“We discovered that the salespeople who sold with what we called a sense of purpose—who were truly focused on improving their customers’ condition—actually wound up driving more money and hence getting more commissions than the salespeople who were just focused on the money,” McLeod says.