Why Is Failing And Others Will Follow

In 2006 was one of the 20 most visited websites in the world. By January of 2011, Monster was rated the worst stock of the year. Earlier this year, 2014, Monster launched a new strategymonster logo and global rebrand in an attempt to right their ship. It didn’t work. Earlier this week, Monster CEO Sal Iannuzzi resigned, and as of this writing Monster shares are down 43% this year.

What went wrong?

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