Marketing Ideas from Las Vegas
New, improved, fabulous, best, etc., the language of marketing is fueled with so many meaningless adjectives that we’ve become immune to them. Yet most people are afraid to push the envelope with anything more interesting.
“Need $$ for Weed” said, “I’m saying something that most other people don’t have the guts to say.” In doing so he sets himself apart from every other guy asking for money. He’s memorable. Sure some people are offended, but those people wouldn’t have given him money anyway. He’s willing to risk offending half the market, because he knows they’re not his market.
Figure out who you want to impress, make laugh, or engage, and then work to make yourself interesting to those people.
Connect, Don’t Convince
“Why Lie, I Need Beer” says, “I know this is what people are thinking anyway, I might as well just start with what’s already in their head.”
Instead of trying to change people’s beliefs, meet them where they are. So many marketing campaigns and pitches try to convince people. It’s more effective to validate them. For example, if you’re trying to sell a program that improves business owners’ accounting skills, instead of saying, “Our awesome accounting programs will make you an expert.” You’d be better off saying, “We know you don’t like accounting, let us help make it less awful.”
Mr. Why Lie, I Need Beer knows if you give voice to what the customer is really thinking, you’ll forge a stronger connection.