“The investment we made in becoming a purpose-driven organization is delivering a tenfold return in our ability to attract top talent, grow our customer base, and establish greater competitive differentiation in the market.”
DOUG WILLIAMS
CEO, ATLANTIC CAPITAL BANK
As the global experts in making purpose real – People call us for a few reasons…
Naming and claiming your Noble Purpose
If you are serving customers, and they are buying from you, you already have a noble purpose, the leadership challenge is to take what’s implicit and make it explicit. We help organizations and teams find their purpose and leverage it to drive stronger results.
“The investment we made in becoming a purpose-driven organization is delivering a tenfold return in our ability to attract top talent, grow our customer base, and establish greater competitive differentiation in the market.”
– Doug Williams, CEO, Atlantic Capital Bank
Creating competitive differentiation
Sales leaders know they need to drive lasting results, yet too often, salespeople find themselves commoditized. We help sales teams move beyond a transactional relationship with customers. We provide training, language, and tools to help sales teams win more business (and find more joy doing it).
“Lisa McLeod is one of the few experts in the world who connects a big concept like purpose and makes it practical from a commercial perspective. Lisa worked with our team around the world, her content resonated across cultures from operational staff to senior leaders.”
– Chris Silcock, Executive Vice President and Chief Commercial Officer, Hilton
Activating Your Vision/Mission/Purpose at Scale
Many firms already have a clear purpose, mission or vision. It lives on the website and people get excited when the CEO announces it. But are people truly living it? Does it spark innovation? And does it drive engagement? We help leaders infuse a greater sense of purpose into every level of the organization to accelerate financial performance.
“Lisa gave our organization a laser-like focus. She helped us outsmart our competition instead of outspending them.”
– Bruce Poon Tip, Founder, G Adventures
“The first sale is to your team. Our work with McLeod & More helped me re-recruit our people. Now everyone on our team can passionately and effectively describe how Kaiser makes a difference, and why we’re better than the competition. The result is exponential sales growth.”
JIM CULLINAN
VICE PRESIDENT SALES, MARKETING, AND BUSINESS DEVELOPMENT, KAISER PERMANENTE
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