Are you ready to drive revenue and do work that makes you proud?

Take the first step by ordering Selling with Noble Purpose and get the Noble Purpose Assessment at no charge!

By ordering Selling with Noble Purpose now you’ll get access to The Noble Purpose Sales Assessment FREE. In 10 short questions you will be able to assess:

  • Whether customers perceive you as transactional or transformational.
  • Deep underlying beliefs you and your team have about your jobs.
  • Whether your sales ecosystem is working for you or against you.

The Assessment also includes insights about your score, and three bold actions you can take to rectify problem areas and jumpstart more differentiation, engagement and sales performance. And the best part? You can start using this tool today, before you’ve even finished (or started) the book.

How to Claim Your Free Assessment:

Step 1: Click one of the bookseller links above to order copies of the book or e-book.
Step 2: Copy your receipt # and head back to this page.
Step 3: Fill in the requested information in the form below to gain access to the free bonus material right away.

  • This field is for validation purposes and should be left unchanged.

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Selling with Noble Purpose is the book that changed the game in sales. In this new expanded edition – which includes 50% new material – you’ll learn firsthand how over two dozen firms used a Noble Sales Purpose (NSP) to increase revenue, drive engagement and differentiate in times of uncertainty. If you’re interested in ordering copies for your entire team or organization, feel free to CONTACT US to discuss special discounts and additional offers for bulk orders.

How Selling with Noble Purpose gives your team a competitive advantage

“The words selling and noble are rarely seen together. Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. That belief is wrong.”

When author Lisa Earle McLeod wrote those words in 2013, she had no way of knowing she was launching a movement that would turn sales on its head. McLeod’s research reveals that sales teams with a Noble Purpose – whose primary driver is to improve customers’ lives – outsell traditional sales teams focused on internal targets and quotas.

Selling with Noble Purpose is both a philosophy and a system for moving beyond transactional sales. From customer interactions to internal sales meetings and pipeline reports, McLeod provides easy-to-use frameworks for elevating every sales conversation.

This book will help you drive revenue and do work that makes you proud.

Don’t let anyone tell you that you have to choose between making money and making meaning. Purpose and profit are connected. You can have both. You deserve both.

We all do.

“Lisa gave our organization a laser-like focus. She helped us outsmart our competition instead of outspending them”.

– Bruce Poon Tip, Founder, G Adventures

“Creating differentiation is the single biggest challenge for any sales team. Selling with Noble Purpose unpacks how to gain a competitive edge, win the market and create a tribe of true believers. I loved it.”

– Nancy Duarte, CEO and best-selling author

“The investment we made in becoming a purpose-driven organization is delivering a tenfold return in our ability to attract top talent, grow our customer base, and establish greater competitive differentiation in the market.”

– Doug Williams, CEO, Atlantic Capital