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Blackbaud

Noble Purpose: A Business Strategy, Not Just A Slogan

All the cool kids have a purpose. Philosophers have been talking about purpose and meaning since the dawn of time. But since I wrote Selling with Noble Purpose in 2012, and trademarked the Noble Purpose methodology for business, the idea of purpose in business has become mainstream. More and.

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Is overemphasizing profit costing you money?

BUSINESS TREND Game Change: Leaders increase profits focusing on a noble purpose bigger than money They lead different organizations across a gamut of industries: construction, travel, social media, and software.  Instead of driving their organizations to improve profit, these leaders make customer impact their end game.   The counter intuitive.

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