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blockbuster

‘Kill the Competition’ Is Not a Rallying Cry

“We’re going to obliterate them. We’re going to steal every ounce of their margin. We’re going to make those guys worry about their mortgages.” At the start of 2021, leaders knew they had to rally their teams. With that came the resurgence of a not-so-effective rallying cry: Kill the competition. It might.

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