challenger sale

How Biz Blab and Manipulative Language Erodes the Nobility of Sales (and why we have to stop it)

What does the phrase “state of the art” mean to you? How about “third generation?” Does that get you jazzed? Probably not. Yet this is the kind of meaningless language that fills most business presentations. Geoffrey James Sales blogger Geoffrey James says, “You have to differentiate between jargon and.

[Read More]