Why Doing the Right Thing Makes You Money, If You Go First

CVS kicked their cigarette habit in October of 2014. They were generating $2 billion in revenue annually selling tobacco. But they quit, cold turkey. They gave up $2 billion a year because selling tobacco was out of alignment with their true purpose. Their announcement read:  “Ending the sale of.

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Why Shared Commitment gives you Courage

Martin Luther King said, “We must build dikes of courage to hold back the flood of fear.” I’ve interviewed several combat veterans.  Most admit to being afraid. But there are two reasons soldiers are able to conquer their fear: They have extensive training. They’re emotionally invested in their team..

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