Lately, all the cool kids have purpose. Progressive companies tout their purpose on their website, and CEOs talk about the greater good impact their business has on their customers and the world. The question is: How does an aspirational purpose stand up to the demands of daily business? For.
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CVS kicked their cigarette habit in October of 2014. They were generating $2 billion in revenue annually selling tobacco. But they quit, cold turkey. They gave up $2 billion a year because selling tobacco was out of alignment with their true purpose. Their announcement read: “Ending the sale of.
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