How to Decode Millennials for Fun and Profit

It seems like it happens overnight. One minute you’re the young upstart; the next minute you’re the oldest person in the room. If it suddenly feels like you’re the only one who remembers the Partridge family, there’s a reason. The number of young people in the workforce has exploded. .

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Gen Buy: Why Millennials Consider an Iphone A Basic Human Right

What dictates your spending? Your current economic circumstances? Or the lifestyle in which you were raised? I grew up as the eldest of four kids in a house that only had one bathroom. I was raised on SPAM. We never had money for vacations. My mother’s mandate on brand.

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