blog-header-new.jpg

nestle purina

It’s Not Just Semantics: How a Preposition Made Millions

When people argue over word choice, they often compromise, telling each other, “It’s just semantics.” Try telling that to Mars Petcare. Mar’s strategic choice of a preposition propelled a strategy that generated millions in revenue and enabled them to beat rival Nestle Purina in multiple markets. Look at each.

[Read More]

Noble Purpose Newsletter Get weekly hacks for happiness and success
(we promise to be helpful, not annoying)