How to Avoid Alienating Customers When You Really Need the Sale

As organizations rush to make up for unprecedented declines in revenue during the pandemic, they’re keenly focused on shoring up their sales pipeline. Yet in their haste, businesses are at risk for alienating the very customers they need if their sales team takes the wrong approach.  Here are three.

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The Big Mistake People Make About Money

Is money the root of all evil?  I don’t believe so.  Yet many of us live with a weird dichotomy when it comes to money.  We want money, but we don’t want to be perceived as wanting it.  Consider these mixed messages: Good companies are profitable and financially stable..

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