During a recent product launch meeting at a high-profile SaaS company, the senior leadership team (attempted) to motivate their team using the all too familiar “kill the competition” rallying cry. “We’re going to obliterate them!” “We’re going to make those guys worry about their mortgages.” The team was.
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A friend of mine bought a car recently without ever stepping into the dealership. It’s being delivered to his door. He conducted the entire purchase over the phone and Internet. When he walks out of his front door Monday morning there will be a new BMW sitting in his.
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