When my business school professor told the class, “The purpose of business is to maximize profit for shareholders,” I had little reason to doubt his expertise. As it turns out, he was wrong. After three decades of focusing on driving shareholder return, a coalition of America’s most powerful CEOs.
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We’ve all been there. You’re at the annual meeting; the leaders rattle off the usual buzzwords. Eyes glaze. The question is why? No one shows up to a meeting wanting to be bored. Leaders certainly don’t want their teams to disengage. But words matter. When leaders overuse jargon with.
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