blog-header-new.jpg

strategic goals for sales teams

Why Smart Goals Don’t Work In Sales And What To Do Instead

Do you remember SMART goals? I was introduced to the concept early in my career. Smart goals are specific, measurable, agreed upon, realistic, and time bound. Unfortunately, they’re also usually horrifically boring and uninspiring. The SMART goal concept isn’t bad in theory. A SMART goal is better than no.

[Read More]

-->