You don’t have to choose between making money and making a difference.
The books that have helped hundreds of organizations improve competitive differentiation, drive emotional engagement, and win their markets.
*This piece was a HBR Management Tip of the Day!
 
                         
            
              
            
            
          
               
              
              
              
             
              
              
              
             
              
              
              
             
              
              
              
             
              
              
              
             
              
              
              
             
              
              
              
             
            
              
            
            
          
             
            
              
            
            
          
             
            
              
            
            
          
             
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
              