• Do you have a purpose, or do you just sell stuff?
  • Drive revenue and do work that makes you proud.
Your path to noble purpose
  • SPEAKING

    Lisa is the global expert on purpose in sales

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  • CONSULTING

    Increase competitive differentiation and emotional engagement

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  • Executive
    Advisor

    Backstage advice for CEOs and senior leaders

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What is noble purpose?

Lisa’s bestselling series show you find your Noble Purpose and use it to drive competitive differentiation and emotional engagement.
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The Sales Leadership
Expert @

Forbes

    • Why Consultative Selling Fails
      When the sales ecosystem is organized around internal sales targets, you create a transactional sales team. Said another way, if you treat your customers like a number, they’ll return the favor. We id …

[Lisa on Forbes.com]

  • Life on Purpose Blog

    Every leader knows teamwork is essential. Yet after working with hundreds of organizations, I can confirm, much of the time and money spent on team building is a complete waste. Meaningless jargon, adjective-heavy iterations of strategy, and PowerPoint graphics detailing the organizations’ commitment to respect have little impact on.

[read more]