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What is noble purpose?

Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists. Learn More >


The Sales Leadership
Expert @


    • Why Most Sales Coaching Fails
      Going after a big deal, is like trying to eat a live scorpion. A mistake at the beginning of the process can be fatal. If you wait until pitch time to coach your rep, it’s it’s too late. Instead follo …

[Lisa on Forbes.com]

  • 7 Tips for a Horrible Holiday

    Are you looking forward to the next round of family holidays?  I’m lucky, I like my family, in fact, I love them. Yet as I listen to people complain about their awful in-laws, crazy sister or cheapskate uncle, I realize, not everyone is so lucky.  If you have horrible.

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