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Why Consultative Selling Fails When the sales ecosystem is organized around internal sales targets, you create a transactional sales team. Said another way, if you treat your customers like a number, they’ll return the favor. We id …
“I’ve sat through the same sales meeting since June 20th 1985.” When our client, the EVP of a large commercial bank, dropped this statement, it got me thinking. How many communication norms from 30 or 40 years ago are still in place today simply because no one recognized how.