• Do you have a purpose, or do you just sell stuff?
  • Drive revenue and do work that makes you proud.
Your path to noble purpose
  • SPEAKING

    Lisa is the global expert on purpose in sales

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  • CONSULTING

    Increase competitive differentiation and emotional engagement

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    Advisor

    Backstage advice for CEOs and senior leaders

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What is noble purpose?

Lisa’s bestselling series show you find your Noble Purpose and use it to drive competitive differentiation and emotional engagement.
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  • Life on Purpose Blog

    When people argue over word choice, they often compromise, telling each other, “It’s just semantics.” Try telling that to Mars Petcare. Mar’s strategic choice of a preposition propelled a strategy that generated millions in revenue and enabled them to beat rival Nestle Purina in multiple markets. Look at each.

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