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What is noble purpose?

Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists. Learn More >

Life on Purpose

The Sales Leadership
Expert @


    • Is Your Sales Team Addicted To Dopamine?
      The implications are far worse than sneaking a peek at your cell phone during dinner. Dopamine-driven organizations produce three predictable problems: 1. Transactional relationships 2. Lack of strate …

[Lisa on Forbes.com]

  • Do You have a Spreadsheet Problem or a Yellow Pad Problem?

    How does a company go bankrupt?  Slowly at first, then really, really fast. It’s exactly the same way individuals go broke, gradually, then really quickly. Unfortunately, people often miss the early warning signs. In my experience it’s often because they’re focused on lots of numbers, instead of just a.

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