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Purpose creates competitive differentiation and
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Lisa Earle McLeod is the global expert on purpose in business.

19

+ Years of Research

112

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1.7

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Client Results: How Noble Purpose Drives Performance

Founder describes how purpose ignited
35% Sales Growth

President redefines industry
Voted best place to work

CEO explains how Noble Purpose drove
81% increase in operating income

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3 Mistakes That Stymie Corporate Purpose Initiatives

As a growing chorus of customers, employees, and investors ask organizations, “Do you have a purpose, or do you just sell stuff?” leaders find themselves challenged to make purpose more than a tagline. After helping more than 200 firms, I’ve observed three mistakes that stymie even the most…

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