• Do you have a purpose, or do you just sell stuff?
  • Drive revenue and do work that makes you proud.
Your path to noble purpose
  • SPEAKING

    Lisa is the global expert on purpose in sales

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  • CONSULTING

    Increase competitive differentiation and emotional engagement

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  • Executive
    Advisor

    Backstage advice for CEOs and senior leaders

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What is noble purpose?

Lisa’s bestselling series show you find your Noble Purpose and use it to drive competitive differentiation and emotional engagement.
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The Sales Leadership
Expert @

Forbes

    • Why Consultative Selling Fails
      When the sales ecosystem is organized around internal sales targets, you create a transactional sales team. Said another way, if you treat your customers like a number, they’ll return the favor. We id …

[Lisa on Forbes.com]

  • Life on Purpose Blog

    “I’ve sat through the same sales meeting since June 20th 1985.” When our client, the EVP of a large commercial bank, dropped this statement, it got me thinking. How many communication norms from 30 or 40 years ago are still in place today simply because no one recognized how.

[read more]