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What is noble purpose?

Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists. Learn More >

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The Sales Leadership
Expert @

Forbes

    • Why Most Sales Coaching Fails
      Going after a big deal, is like trying to eat a live scorpion. A mistake at the beginning of the process can be fatal. If you wait until pitch time to coach your rep, it’s it’s too late. Instead follo …

[Lisa on Forbes.com]

  • What Can You Learn From a Meerkat

    Have you ever tried to eat a live scorpion? I hope not. But if you ever want to try, get a meerkat to train you.  Adult meerkats have to teach their young pups how to dismantle a live venomous scorpion and then eat it. They’re a great model for.

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