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What is noble purpose?

Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists. Learn More >

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The Sales Leadership
Expert @

Forbes

    • Why Most Sales Coaching Fails
      Going after a big deal, is like trying to eat a live scorpion. A mistake at the beginning of the process can be fatal. If you wait until pitch time to coach your rep, it’s it’s too late. Instead follo …

[Lisa on Forbes.com]

  • Barnum, Jefferson and the Beautiful Ugly Arc of Progress

    I fell in love with PT Barnum in the third grade.  I was also besotted with Thomas Jefferson.  Yea, I was a weird kid.  My heroes were a carnival barker and a writer. Watching the new movie The Greatest Showman, on the big screen last week, rekindled my passion.

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