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What is noble purpose?

Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists. Learn More >


The Sales Leadership
Expert @


    • Why Most Sales Coaching Fails
      Going after a big deal, is like trying to eat a live scorpion. A mistake at the beginning of the process can be fatal. If you wait until pitch time to coach your rep, it’s it’s too late. Instead follo …

[Lisa on Forbes.com]

  • The Bookcase Problem: Why good messages get muddled

    This is why we can’t have nice things. Well, sort of. I call it The Bookcase Problem. It’s when people take something excellent, then pile mediocre stuff on top of it and ruin it. I dubbed it The Bookcase Problem, after an experience with my Dad. He was cleaning.

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