• Drive revenue and do
    work that makes you


Don’t let anyone tell you that you have to choose between making money and making a difference.

Harness the power of Noble Purpose to transform your sales team.

Purpose creates competitive differentiation and
emotional engagement

Lisa Earle McLeod is the global expert on purpose in business.


+ Years of Research


+ Organizations Transformed



+ People Inspired


+ 6AM Flights

Client Results: How Noble Purpose Drives Performance

Founder describes how purpose ignited
35% Sales Growth

President redefines industry
Voted best place to work

CEO explains how Noble Purpose drove
81% increase in operating income

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Read Lisa’s Sales
Leadership content on

Financial Targets Don’t Motivate Employees

It’s natural for leaders to emphasize the importance of hitting financial targets, but making numbers the centerpiece of your leadership narrative is a costly mistake. Financial results are an outcome, they’re not a root driver for employee performance, and a growing body of evidence tells us that overemphasizing financial targets erodes morale and undermines long-term strategy. Leaders looking to motivate employees must instead use their time with their teams to build belief in the organizational purpose, the intrinsic value of the employees’ work, and the impact they have on customers… Read How

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