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What is noble purpose?

Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists. Learn More >


The Sales Leadership
Expert @


    • Why Most Sales Coaching Fails
      Going after a big deal, is like trying to eat a live scorpion. A mistake at the beginning of the process can be fatal. If you wait until pitch time to coach your rep, it’s it’s too late. Instead follo …

[Lisa on Forbes.com]

  • How to Win Other People Over

    Would you ever stand in the way of a rocket going into space? Do you want to hold your country back, or help it move forward? These are important questions. They’re examples of how the milieu creates the meaning. Milieu is the social conditions and events that provide a.

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