Noble Purpose is the lynchpin for a customer-focused strategy that drives competitive differentiation and emotional engagement. Your Noble Purpose tells the market what you stand for, and why your organization exists. Learn More >
The Sales Leadership Expert @
Why Most Sales Coaching Fails Going after a big deal, is like trying to eat a live scorpion. A mistake at the beginning of the process can be fatal. If you wait until pitch time to coach your rep, it’s it’s too late. Instead follo …
The Bookcase Problem: Why good messages get muddled
This is why we can’t have nice things. Well, sort of. I call it The Bookcase Problem. It’s when people take something excellent, then pile mediocre stuff on top of it and ruin it. I dubbed it The Bookcase Problem, after an experience with my Dad. He was cleaning.