Leading with Noble Purpose


How to Create a Tribe of True Believers

We’ve all heard the adage: “No one on their deathbed wishes they’d spent more time at the office.” That adage, though, is misunderstood. It belittles the critical role that meaningful work plays in our lives.

Human beings are hardwired for meaning. We want our lives to count for something. Unfortunately, many people see their work as devoid of higher purpose. Instead, they experience work as an endless grind.

But it’s not the work itself that kills our spirit. It’s doing work without meaning. Leading with Noble Purpose provides a roadmap for creating a meaningful and profitable workplace. Building on her bestseller, Selling with Noble Purpose, leadership expert Lisa Earle McLeod reveals how leaders from organizations large and small have grown morale, productivity, and profits by unleashing their Noble Purpose.

It’s time to liberate your organization from a spreadsheet mentality, so you can create a tribe of true believers who rally around a cause called “the customer.”


Praise for Leading with Noble Purpose

“McLeod shows leaders how to win the hearts and minds of customers, employees and shareholders. Highly recommended.”


“Ever wonder if your work really matters? You’re not alone. Huge numbers of employees are disengaged from their jobs and companies. Now Lisa McLeod has identified the cause: lack of purpose. When work is stripped of joy and meaning, performance plummets, customer service deteriorates, and profits shrivel. Leading with Noble Purpose shows leaders how to reignite emotional engagement.”

DANIEL H. PINK, Author of Drive and To Sell is Human

“Other leadership books tell you that to rally your team you need a higher purpose. Leading with Noble Purpose shows you how to get that done.”

MARSHALL GOLDSMITH, Author of Triggers and What Got You Here Won’t Get You There

The Noble Purpose Newsletter
Join 50,000+ purpose-driven professionals for a monthly dose of motivation, humor, and new thinking.