What is Nobel Purpose Video

What is Noble Purpose?

Noble Purpose is a customer-driven philosophy that accelerates revenue growth, increases competitive differentiation and ignites emotional engagement.

The research behind Lisa McLeod’s best-selling books, Selling with Noble Purpose and Leading with Noble Purpose demonstrate:

  • Sales teams who sell with Noble Purpose, who truly want to make a difference to customers, outsell transactional sellers, who focus on targets and quotas.
  • Organizations with a purpose bigger than money outperform their competition by over 350%.
  • A culture of purpose and meaning is the single biggest factor for attracting and retaining top talent.

You don’t have to choose between making money and making a difference. Purpose and profit are linked. You can have both. You deserve both. We all do.

Lisa McLeod

Sales Leadership expert Lisa Earle McLeod authored the Noble Purpose series after her research revealed organizations driven by a Noble Purpose outperformed their competition. Lisa’s firm has worked with organizations like Cisco, Paccar, and Dave & Busters to grow sales with the power of Noble Purpose.

A powerful keynote speaker, Lisa McLeod has rocked the house for giants like Google and Roche, as well as franchises, non-profits, and associations. She has delivered programs in over 25 countries around the world. McLeod’s programs are consistently the highest rated programs of major conferences. She has delivered keynotes to audiences as large as 10,000.

Learn more about having Lisa speak at your next event or working with her firm to accelerate growth.

Lisa Keynote Reel

We’ve worked with the cool kids, like Google and LinkedIn. We’ve also brought Noble Purpose to companies like Supportworks, a foundation repair company based in Omaha, and Atlantic Capital Bank, a commercial bank in Atlanta.

Elizabeth Lotardo

Elizabeth Lotardo, VP of Client Services, joined McLeod & More in 2015 after several successful positions in advertising and marketing. At McLeod & More, Elizabeth works with our clients to translate a purpose-driven executive strategy into training, processes, and a leadership narrative.

Elizabeth has an undergraduate education in Advertising, from Boston University, and a Master’s in Industrial & Organizational Psychology. Elizabeth is an engaging facilitator, creative training designer, and master implementation manager.

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