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It’s Not Just Semantics: How a Preposition Made Millions

When people argue over word choice, they often compromise, telling each other, “It’s just semantics.” Try telling that to Mars Petcare. Mar’s strategic choice of a preposition propelled a strategy that generated millions in revenue and enabled them to beat rival Nestle Purina in multiple markets. Look at each.

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A Corporate Evolution: From Shareholder to Stakeholders The Rise and Fall of Shareholder Primacy – Customers, Employees, and Shareholders: Whose Voice Matters Most?

When my business school professor told the class, “The purpose of business is to maximize profit for shareholders,” I had little reason to doubt his expertise. As it turns out, he was wrong. After three decades of focusing on driving shareholder return, a coalition of America’s most powerful CEOs.

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Procrastination Station: Why you avoid decisions, even easy ones

Steve knew the project wasn’t working. Energy was waning; the milestones were falling further behind and the weekly meetings were stale, a rinse and repeat of the previous week. In terms of priorities, this project wasn’t urgent. The deliverables would be helpful, but there was no burning platform, no.

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Buying and Selling: Do We Still Need Traditional Sales Reps

When did you flip the switch? For me it was gradual. Until something happened three years ago that altered my behavior forever. I moved. I’m talking about the change in our buying process. From academia where students use Rate my Professor to evaluate course choices to corporate purchasing departments.

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A Bad System will beat a Good Person Every Time

The waitress was late with the food. She looked frazzled and frustrated. After she rushed off, we discovered the salad we requested with dressing on the side was doused in ranch. Clearly, she wasn’t a good server. Or was she? Edwards Deming said, “ A bad system will beat.

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The First Five Days – Why they’re an Emotional Make or Break

Imagine two new employees. We’ll call them Stan and Bill. Stan and Bill are both starting in new jobs at two different banks. The two banks are competitors and sit directly across the street from each other. Stan and Bill are both part of a group of new hires.

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The Imagined Response

We were in a team meeting discussing a creative new initiative.  People were wondering if we should loop in a peer from another department, we’ll call her Sarah.  “We probably should,” they said. “It’s part of her area.”  Yet as they anticipated Sarah’s response, the room started to dim. .

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Why Your Positive Feedback isn’t working

“Good job!” When her boss said it, Susan was delighted to hear the words out lout.  She had worked late to complete paperwork for a client. The fact that he said it in front of the team made it even better.  She was happy her boss had noticed. But.

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Is Your Onboarding Program Killing Enthusiasm?

Do you remember your first day of your current job? What was it like? As organizational tenure declines, the gig economy ramps up, and an entire new generation enters the workforce, the task of “getting new people up to speed” has become increasingly challenging. While the foundational elements of.

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The Purpose Backlash

Lately, all the cool kids have purpose. Progressive companies tout their purpose on their website, and CEOs talk about the greater good impact their business has on their customers and the world. The question is: How does an aspirational purpose stand up to the demands of daily business? For.

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