Noble Sales Purpose
A new expanded edition of the bestseller that changed the game in sales
“The words selling and noble are rarely seen together. Most people believe that money is the primary motivator for top salespeople and that doing good by the world runs a distant second. That belief is wrong.”
When author Lisa McLeod wrote those words in 2013, she had no way of knowing she was launching a movement that would turn sales on its head. McLeod’s research reveals that sales teams with a Noble Purpose – whose primary driver is to improve customers’ lives – outsell traditional sales teams focused on internal targets and quotas.
In this 2nd edition of Selling with Noble Purpose – which includes 50% new material – you’ll learn firsthand how over two dozen firms used a Noble Sales Purpose (NSP) to increase revenue, drive engagement and differentiate in times of uncertainty.
Selling with Noble Purpose is both a philosophy and a system for moving beyond transactional sales. From customer interactions to internal sales meetings and pipeline reports, McLeod provides easy-to-use frameworks for elevating every sales conversation.
Don’t let anyone tell you that you have to choose between making money and making meaning. Purpose and profit are connected. You can have both. You deserve both. We all do.
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“Lisa gave our organization a laser-like focus. She helped us outsmart our competition instead of outspending them”.
– Bruce Poon Tip, Founder, G Adventures
“Creating differentiation is the single biggest challenge for any sales team. Selling with Noble Purpose unpacks how to gain a competitive edge, win the market and create a tribe of true believers. I loved it.”
– Nancy Duarte, CEO and best-selling author
“The investment we made in becoming a purpose-driven organization is delivering a tenfold return in our ability to attract top talent, grow our customer base, and establish greater competitive differentiation in the market.”
– Doug Williams, CEO, Atlantic Capital