Noble Purpose: Keynotes

A powerful keynote speaker, Lisa McLeod has rocked the house for giants like Google and Roche, as well as franchises, non-profits, and associations around the world. She has delivered programs in over 25 countries. She is a bestselling author, the Sales Leadership Expert at, and has been featured in Fortune and The Wall Street Journal. She has appeared on NBC Nightly News and The Today Show.


McLeod’s programs are consistently the highest rated programs of major conferences. She has delivered keynotes to audiences as large as 10,000. Her presentations center on how organizations and leaders can drive better results by instilling a greater sense of purpose. A greater sense of purpose enables people to close more business, become more effective leaders and lead happier lives.

Upcoming Noble Purpose Speaking Engagements include:

GFK: Noble Purpose: A Lesson in Leadership. Princeton, NJ, January 2016.
Wiley: Global Education Summit. Amelia Island, FL. January 2016.
Volvo Financial Services: North America Conference. Las Vegas, NV. February 2016.
Kaiser Permanente: Northwest Leadership Summit. Portland OR. February 2016.
Roche: World Class Leadership Summit. Vienna, Austria. April, 2016.
McLeod & More: Noble Purpose Summit. Atlanta, GA. April, 2016.
Precision Lending: Noble Purpose in Business. Austin, TX. April 2016,
PACCAR: Noble Purpose: Leadership Symposium. Cancun, Mexico. May, 2016.

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“Out of 63 programs, Lisa McLeod was the single highest rated speaker of our entire global conference.”Tim Cummins, CEO
“Lisa McLeod is one of the highest-rated speakers we’ve ever had. She is a master communicator who has the rare gift of being able to connect with her audience’s heads and hearts.”Bill Eckstrom, President

Below are descriptions of Lisa’s programs as well as the formats in which she delivers them – keynote speech, virtual keynote, half and full day workshops.

Selling with Noble Purpose
How to Drive Revenue and Do Work That Makes You Proud

video-hands-on-table1We assume that salespeople are primarily motivated by money. We couldn’t be more wrong. Drawing from studies of top performing sales organizations, Lisa reveals why the salespeople who sell with Noble Purpose, those who earnestly and factually understand how they make a difference to their customers, outsell salespeople who are primarily focused on sales targets and money. By attending this program, you will:

  • Understand what a Noble Sales Purpose is, and how an NSP spells the difference between average-performers and top-performers
  • Identify how to use NSP to increase your win rate and get customers engaged
  • Learn techniques to reframe your sales narrative, which will invigorate your organization and garner you internal support
  • Discover why traditional sales coaching has a chilling effect on sales performance, and how to avoid the fatal mistake that sabotages 90% of sales leaders
  • Master the 10-Second Game Changer, a powerful mental technique to reset yourself for high stakes selling situations
  • Leave with concrete strategies for bringing a greater sense of purpose into your work and life

“Selling with Noble Purpose” formats: keynote speech, virtual keynote, 2 hour, half-day or full day workshop.

Leading with Noble Purpose 
How to Use Purpose to Drive Results, Solve Problems, and Do Work That Makes Everyone Proud

This session is for senior leaders who want to improve morale, increase focus, solve conflicts and lead their teams to better performance.  By attending this session, you’ll learn:

  • Why purpose-driven companies outperform the market by over 350%
  • Why overemphasis on financial targets erodes morale and revenue
  • What to do when your organization has lost its sense of purpose
  • How to master the “your agenda versus my agenda” quagmire
  • A powerful conflict resolution model to break down turf wars and silos
  • How Noble Purpose can make you a better and happier leader
  • Concrete strategies for solving problems during times of change and uncertainty

“Leading with Noble Purpose” formats: keynote, virtual keynote, half-day workshop

Persuade with Purpose
How to Use Purpose to be More Persuasive and Influential at Work

We’ve all been there: You present a great idea, it gets rejected, yet two months later someone else presents the same idea and it’s enthusiastically approved.

What happened?

This session is for anyone who needs to take the mystery out of persuasion, so they can get support from colleagues, customers or the boss.

You can’t be successful if you can’t persuade. Drawing from interviews with hundreds of leaders, Lisa reveals the mindsets, skills, and techniques that differentiate the top 2%. In this program you’ll learn:

  • The fatal mistake most people make when they’re trying to persuade
  • A powerful technique for garnering support from senior leaders
  • How to use purpose as a framework to gain agreements quickly and easily
  • The difference between persuading and manipulating (one sticks, the other doesn’t)
  • Why two people who use the exact same words get completely different responses
  • Strategies to master the “your agenda versus my agenda” quagmire
  • How to be successful in the face of ambiguity and change
  • Three surprisingly simple things that exceptional communicators do differently than everyone else

“Persuade with Purpose” formats: keynote, virtual keynote, half-day workshop

Forget Perfect
How to Bring Purpose and Happiness Into the Life You’ve Already Got

video-city1Based on Lisa’s popular book, Forget Perfect, this touching humorous program is for every woman who has put herself last on her own priority list. A huge hit with philanthropic organizations and volunteer groups, in this speech Lisa reveals:

  • Why trying to be perfect doesn’t make people like you more, it makes them like you less
  • Why striving for perfection creates misery, but having a purpose creates happiness
  • The meaning of life in two words (no joke)
  • How to enjoy your life even if your house is a mess, your abs are flabby, and you don’t have greeting-card perfect kids
  • Why your regular old life can be a special occasion if you let it

“Forget Perfect” formats: keynote, virtual keynote

For more information, or to inquire about dates, please contact us:
Lisa at or call our office 770-985-0760

Noble Sales Purpose™ Workshop

This hands-on workshop is for sales leaders and marketer who want to imbed Noble Sales Purpose into their organizations. You’ll learn how to:

  • Craft a purpose-driven sales narrative
  • Use compelling stories in sales calls
  • Create marketing collaterals
  • Frame presentations to ignite emotional buy in on the front end
  • Reframe proposals around value instead of price

Noble Sales Purpose™ formats: 4-8 hour Workshop, 4-part webinar series.

McLeod & More, Inc. clients include: