Purpose drives performance.
In Selling with Noble Purpose, Lisa McLeod affirms, “Targets and quotas are not the purpose of a sales force, they are the test of their effectiveness.”
So, how the heck do we do that?
“The investment we made in becoming a purpose-driven organization is delivering a tenfold return in our ability to attract top talent, grow our customer base, and establish greater competitive differentiation in the market.”
CEO, ATLANTIC CAPITAL BANK
“The first sale is to your team. Our work with McLeod & More helped me re-recruit our people. Now everyone on our team can passionately and effectively describe how Kaiser makes a difference, and why we’re better than the competition. The result is exponential sales growth.”
VICE PRESIDENT SALES, MARKETING, AND BUSINESS DEVELOPMENT, KAISER PERMANENTE