Money and meaning are not in conflict; they’re inextricably linked. The organizations that understand this win the market.
We’ve spent the last five years mastering a methodology for activating purpose at every level of the organization. As our colleague Marshall Goldsmith says, “Other people will tell you, you need a higher purpose to rally your team. McLeod shows you how to get that done.”
Our work sits at the intersection of strategy, culture and sales.
We apply the rigor traditionally associated with process and technology improvement (like TQ and EOS) to the human side of business. The Noble Purpose methodology helps your team go beyond simply serving clients. Your team learns how to have a meaningful impact on clients, and how to engage at every level.
What we do differently . . .
The problem with most strategy work is that it doesn’t translate into daily sales behavior or create widespread culture improvement. Culture initiatives typically fail to address revenue growth. And sales growth strategies often wind up creating a transactional relationship with clients because the sales team focuses on internal revenue numbers instead of client impact.
We help organizations solve this problem. We help leaders align strategy, culture and sales, around a customer-driven Noble Purpose. Instead of a feel-good program, our model sits at the center of the commercial strategy. We work with you to create a “Tribe of True Believers.” A shared belief in your organizational purpose is the jumping off point for a series of meaningful changes in leadership interactions, sales approach, employee behavior, and a more compelling story for the market.
As a result of our work, our clients achieve revenue growth, increased employee engagement, and improved competitive differentiation. Global giants like Flight Centre, Pfizer Roche and Volvo use Noble Purpose to scale their strategy. Mid-size firms like G-Adventures, Supportworks Foundation Repair, and Atlantic Capital Bank used Noble Purpose to transform their organizations and become leaders in their space.
Our clients are good organizations; we help them become exceptional.
The question we asked get most is: How do we become a Noble Purpose company?
The answer is, you might already be one. If you’re selling something of value, you’re already making a difference to customers. Our job is to help you name it, claim it and use it to drive more business. Our largest projects encompass the entire organization. We also work with business units and teams. Our work often starts with a leadership or sales engagement. Typical projects focus on:
Average organizations focus on internal financial metrics. Exceptional organizations double-down on customer-impact. We work senior teams to create:
- A client-driven strategy that cascades to every level
- Cross-functional alignment
- Clear competitive differentiation
- A compelling leadership narrative to win hearts and minds
Your sales team is more than revenue generators; they are your brand ambassadors. We help sales teams:
- Elevate client interactions from transactional to value
- Become more memorable and emotionally compelling
- Bring client-impact to the fore of daily activities
- Win and keep more business
The way people think and feel about your organization drives the way they treat customers and each other. We help leaders:
- Create shared belief in a bigger purpose
- Connect every role to customer impact
- Improve middle management engagement
- Attract and retain top talent
The Noble purpose methodology changes the conversation: The conversation inside people’s heads and the conversations around the water cooler. From there we tackle the external conversation, the one you have with customers and the market.
In today’s market, Noble Purpose is not longer optional. Organizations with a purpose bigger than money outperform the market by over 350%. Salespeople who sell with Noble Purpose outsell salespeople focused on targets and quotas. Purpose-driven cultures attract and retain more top talent than transactional organizations. If you treat your customers like a number, they’ll return the favor. You’ll become a transactional organization.
The purpose train is leaving the station. Without purpose, mediocrity prevails.
Have questions? Dying to get started? Let’s schedule a time to chat.