“This could have been an email” It’s the ultimate critique of a meeting. It’s bad enough when someone says it, or more likely, texts it to their colleague during a routine presentation. But it’s worse when it happens at an important event like your annual Sales Kick Off (SKO)..
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I started my career as a wide-eyed Procter & Gamble sales rep. When it came time to attend my first sales meeting, I was equal parts nervous and excited. Our meeting kicked off with the head of customer experience for a big retail grocery chain, talking about how they.
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You’ve got a big number to hit. It’s time to rally the troops. You bring your sales team together for the sales kickoff meeting. It’s big. It’s expensive, and the logistics rival a space launch. But, sadly, for many companies the annual meeting is a rinse and repeat exercise.
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