All the cool kids have a purpose. Philosophers have been talking about purpose and meaning since the dawn of time. But since I wrote Selling with Noble Purpose in 2012, and trademarked the Noble Purpose methodology for business, the idea of purpose in business has become mainstream. More and.
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BUSINESS TREND Game Change: Leaders increase profits focusing on a noble purpose bigger than money They lead different organizations across a gamut of industries: construction, travel, social media, and software. Instead of driving their organizations to improve profit, these leaders make customer impact their end game. The counter intuitive.
[Read More]Forbes contributor Dorie Clark shares five secrets of top sales leaders that author Lisa Earle McLeod has identified – and discusses what we can learn from them. Dorie is a former presidential campaign spokeswoman, is a frequent contributor to the Harvard Business Review, Forbes, and the American Management Association’s publications..
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