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tony hayward

The Three “Apologies” That Makes Things Worse

Sorry.  Not sorry.  We’re all familiar with the non-apology, people who toss off “I’m sorry” without meaning it or understanding how their actions affect others. It’s annoying in small-scale situations, but when the non-apology comes from a CEO, it’s simply mind-boggling.  Despite being assisted by experts and crisis managers,.

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