As the economy starts to reopen, companies face a delicate question: how can they sell – which is essential to their survival – but do it in a way that isn’t perceived as desperate or off-putting? One Chief Revenue Officer summarized the challenge: “I want to tell my team.
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What would happen if your organization didn’t exist? If you closed your doors tomorrow, would the world miss you? That’s the first question we ask when we run a Noble Purpose workshop. The answers are surprising. We hear everything from, “nothing would change” to “the world would fall.
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