Do you change yourself to try to fit in? Or do you try to change the culture, to make it more inclusive for people like you? It’s a question for everyone who has ever been in the minority at work. Consider this scenario: Imagine a man walking into his.
[Read More]
She loved the idea of the job. She loved the idea of the company. But from day one, she struggled to stay excited. One day she realized, the best part of this job is telling people I have it. My daughter’s friend had scored an impressive job with a.
[Read More]
What if the systems that made you successful wind up being the very systems that cause you to fail? Consider the case of Pete. When he took over as CEO of a fast growth firm, things had been unraveling for a while. Revenue had grown, fast, but their systems.
[Read More]
“If you enjoyed your experience, refer a friend and we’ll give you half off your next order.” It’s a common offer. In this case it came from the car wash. I’ve gotten similar offers from my dentist, a home contractor, the make up store, a video conferencing service and.
[Read More]
“I want to do it, but he won’t go along.” Stan had just been through an innovative marketing seminar. As a partner in a mid-size consulting firm, he was looking for ways to take the business to the next level. The seminar opened up a whole new world for.
[Read More]
What’s the difference between a habit and a rule? I had a recent experience with some teenagers that illustrates why habits are more powerful. I was hosting several teens in my home for a weekend. At the end of each meal a few of the kids consistently said thank.
[Read More]
It’s not nice to fool Mother Nature. If you’re old enough to remember this ad campaign, you’re probably also old enough to remember when people threw trash out the car window, and kids were allowed to follow chemical trucks spraying for mosquitoes. For younger readers, this alternative universe was.
[Read More]
When people argue over word choice, they often compromise, telling each other, “It’s just semantics.” Try telling that to Mars Petcare. Mar’s strategic choice of a preposition propelled a strategy that generated millions in revenue and enabled them to beat rival Nestle Purina in multiple markets. Look at each.
[Read More]
When my business school professor told the class, “The purpose of business is to maximize profit for shareholders,” I had little reason to doubt his expertise. As it turns out, he was wrong. After three decades of focusing on driving shareholder return, a coalition of America’s most powerful CEOs.
[Read More]
When did you flip the switch? For me it was gradual. Until something happened three years ago that altered my behavior forever. I moved. I’m talking about the change in our buying process. From academia where students use Rate my Professor to evaluate course choices to corporate purchasing departments.
[Read More]
