The Noble Purpose training series was created to help individuals learn the mindset, skills and behaviors that drive competitive differentiation and emotional engagement.
Format
The Noble Sales Purpose training series is designed in 90-minute modules that can run in a one or two-day intensives or spread out across several weeks. The series can be run by your internal trainers, with backstage coaching from us, or by one of our certified trainers.
Curriculum
Noble Sales Purpose
Audience: Salespeople
Duration: 8 – 90-minute modules (2-day workshop)
Participants will learn the mindset, skills, and techniques to become Noble Purpose Sellers. They will enable learners to:
- Tell a compelling customer-impact story
- Articulate a noble sales purpose in a way that is memorable to customers.
- Connect the dots between the solution and customer impact
- Integrate sales discipline with emotional engagement
- Establish competitive differentiation in the first interaction
- Use Level Two questions to facilitate deeper client conversations
- Create more memorable compelling pitches
- Rebound from failure
- Strengthen their resilience muscle
- Identify their personal purpose type
- Negotiate with Noble Purpose
Sales Coaching with Noble Purpose
Audience: Sales Managers
Duration: 4 – 90-minute modules (1-day workshop)
Participants will learn how to leverage purpose to increase the win rate and create an emotionally engaging culture. The workshop will enable learners to:
- Create a customer-centric sales leadership narrative
- Combine pipeline rigor with emotional engagement
- Infuse purpose into daily sales operations
- Establish differentiation in the market
- Leverage the three highest stakes coaching situations
- Coach reps who struggle with price
- Improve sales retention by improving workplace meaning
- Debrief and recover from a loss
- Pre and post call coaching techniques to increase emotional engagement
Leading with Noble Purpose
Audience: Front line Leaders
Duration: 4 – 90-minute modules (1-day workshop)
Participants will learn the mindsets, skills, and behavior to bring organization’s purpose to the fore and create a tribe of True Believers. The program will enable learners to:
- Name and claim the team’s noble purpose
- Create a personal leadership narrative
- Frame the connection between metrics and meaning
- Identify critical leading and lagging indicators for their function
- Use Noble Purpose to make better strategic decisions
- Improve morale by improving workplace meaning
- Connect the dots between daily activities and organizational impact
- Make feedback more emotionally compelling and actionable
Marketing with Noble Purpose
Audience: Marketing Professionals
Duration: 4 – 90-minute modules (1-day workshop)
Participants will learn how to leverage purpose internally and externally to become more compelling and engaging. The workshop will enable learners to:
- Make customers and potential customers feel your purpose, not just read it
- Differentiate your organization in a price driven market
- Leverage brand compliance furthers your noble purpose
- Convey tone in your existing messaging
- Use purpose to cultivate long-term relationships through social media
