Friends of mine recently celebrated their 40th wedding anniversary. While you can never really be inside someone else’s marriage, this couple seems happy. Not gushing PDA besotted. But during the entire time I’ve know them, they always smile when they say the other person’s name. That’s the “tell.” Pay.
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Purpose is a hot topic; fast growth organizations are putting purpose at the center of their strategy to improve performance at every level. Yet, too often, sales remain transactional. It doesn’t have to be this way. We wanted to help sales leaders experience the difference between a traditional company.
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